Premier Sports was formed in 2009 by the Irish businessman Michael O'Rourke,a joint CEO and part owner of Setanta Sports and former director of Premium Sports. The channel initially focused on broadcasting sporting events which had not been available in Great Britain since the collapse of Setanta Sports GB on 22 June 2009 and were not picked up by rival sports broadcasters such as ESPN and Sky Sports but are available through Setanta in Ireland. The management of the channel is made up of CEO Michael O'Rourke, General Manager Richard Sweeney and Operations Director Richard Webb.
On 16 July 2010, the official Premier Sports website was launched, at the time the domain was registered to Setanta Sports, as was MSK's. Premier Sports' registered office in Luxembourg is also the same as Setanta Sports.
In April 2013, Premier Sports and Premier Sports Extra began to share their satellite stream with Setanta Sports 1, the arrangement continued after Premier Sports Extra closed on 13 June 2013. Only Premier Sports branding appears on the channel, with the exception Setanta's coverage of the Premier League, which is blocked on Premier Sports.
